M Wasay Ijaz
Creative Director
Enquire
Lahore · Remote
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A curated body of work

Creative direction for brands that have to sell.

Seven years making brands look expensive and perform like it. Identity, packaging, editorial, web and campaign systems, directed end to end. The last three years leading a 7-designer studio across 20+ accounts.

IdentityPackagingEditorialWebCampaigns
Hire me →
Tuffy Organics
Tuffy Organics packaging
Skincare · PackagingView →
Saffiyah
Saffiyah editorial
Fashion · EditorialView →
Evolve Strength
Evolve Strength website
Fitness · WebsiteView →
Solaly
Solaly leather accessories
Luxury · ProductView →
BlockchainFX
BlockchainFX website
Web3 · WebsiteView →
Xiaomi Mistore
Xiaomi Mistore Pakistan campaigns
Retail · CampaignsView →
AG7
AG7 AI agent workspace
AI · ProductView →
FAAM
FAAM animated identity
Identity · MotionView →
Direction that pays back

The work moves numbers.

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leads/quarter behind one creative system, $5.69 CPL
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pre-sale signups from a fitness launch
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ROAS supported for a DTC brand
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brands under creative ownership at Cosmo
Prime Clinics
Prime Clinics website
Healthcare · WebView →
UChenab
UChenab university identity
University · IdentityView →
Pew Pew Pew
Pew Pew Pew burger branding
F&B · IdentityView →
The Temporal City
MA thesis, spatial research
MA Thesis · SpatialView →
Available now

Let's make something that sells.

Hiring a creative director or brand lead? Remote from Lahore, full EU overlap and about four hours with US East.

mwasayi@live.com →