A curated body of work
Creative direction for brands that have to sell.
Seven years making brands look expensive and perform like it. Identity, packaging, editorial, web and campaign systems, directed end to end. The last three years leading a 7-designer studio across 20+ accounts.
IdentityPackagingEditorialWebCampaigns
Hire me →
Tuffy Organics

Skincare · PackagingView →
Saffiyah

Fashion · EditorialView →
Evolve Strength

Fitness · WebsiteView →
Solaly

Luxury · ProductView →
BlockchainFX

Web3 · WebsiteView →
Xiaomi Mistore

Retail · CampaignsView →
AG7

AI · ProductView →
FAAM

Identity · MotionView →
Direction that pays back
The work moves numbers.
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leads/quarter behind one creative system, $5.69 CPL
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pre-sale signups from a fitness launch
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ROAS supported for a DTC brand
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brands under creative ownership at Cosmo
Prime Clinics

Healthcare · WebView →
UChenab

University · IdentityView →
Pew Pew Pew

F&B · IdentityView →
The Temporal City

MA Thesis · SpatialView →
Available now
Let's make something that sells.
Hiring a creative director or brand lead? Remote from Lahore, full EU overlap and about four hours with US East.
mwasayi@live.com →